Pay Per Click Management

What’s Included in Monthly Management?

Bid Management

Ad Placement and Targeting Adjustments

Geo-targeting Improvements

Keyword Management

Ad Copy Optimization and Testing

Landing Page Performance Review

Cost and Performance Analysis

Check In Calls/Meetings

Monthly Campaign Performance Report

Let’s Discuss Your Project



Best Pay Per Click Services.

Maximize your ROI with our Affordable PPC(Pay Per Click) Services. Be ready to see the boost in your business with our PPC(Google Ads) services at a lower cost per acquisition. We leverage all ad channels and let your customers reach you. Thus you will see the best Return on Ad Spend (RoAS) that you have never seen before.

Search Advertising

Search ads are one of the best ways to reach your audience having intent. Whenever your potential customer goes to Google search, they will find you.

Display Advertising

This gives a massive reach so that you'll get to hit the larger portion of your audience.


Universal App Campaigns

App campaigns streamline the process for you, making it easy to promote your apps across different Google Networks like Playstore, Youtube, etc


Mobile Advertising

This is the fastest-growing advertising method in the past few years. If you are running a business and not leveraging mobile advertising then you're missing a chunk of your potential customers.

Remarketing Ads

This is the best method that lets you interact with the audience who has already visited your website or have already interacted with your business.

Google Shopping Ads

This is the best thing for you if you are running an online eCommerce business. This lets you showcase your product only to those who actually willing to purchase.


10 step

Account Setup
Process.

When we first talk with new companies, they always ask how we plan to onboard their account. So, here’s how we do it:

01

Questionnaires

Creative Nexus prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.

02

Audit of Current Account

Our first step is to always assess and evaluate the current condition of the PPC account we’re taking over. Creative Nexus has created a custom PPC account audit process and checklist based on years of analyzing accounts. This audit helps us shine light on low hanging fruit opportunities, as well as points out potential red flags. We breakdown the current account to learn as much as we can from past performance, and then benchmark all KPIs as a baseline.

03

Kickoff Meeting

It’s important to start things off on the right foot. Every new client receives a kickoff meeting with the full team to review our timeline and walk through each step of the setup process. We also use this meeting for discovery where we review completed questionnaires.

04

Keyword Research

If we’re running a search campaign, our next step is perform keyword research (based on any missing opportunities found in the audit). We break our proposed new keyword list down into groups and submit back to the client for approval before inputting keywords into the account.

05

Account Setup or Restructuring

This step includes optimizing all the various account settings, such as:

  • Campaign setup
  • Ad Group setup
  • Ad Copywriting & Testing setup
  • Match Type setup
  • Extension’s setup
  • Bid’s setup
  • Goal Tracking setup
  • Call Tracking
  • Ad Design (for display and remarketing campaigns)
  • Negative Keywords setup
  • Audience/In Market Targeting setup

06

Ad Writing

Writing PPC ads is a balance of art and science. The ads need to be persuasive, yet informative, yet direct, all within very tight character limits. Luckily Creative Nexus has a team of experienced copywriters who have been writing PPC ads for years. We also consistently test ad copy to determine what works best, so we have an arsenal of data to build off of.

07

Ad Design

If we’re running display campaigns, Creative Nexus will design multiple flights of ads in the chosen ad platform’s recommended ad size dimensions. Our ads are designed to be enticing and eye-catching, while still representing our clients’ brand.

08

Landing Page Setup

: The ads are only half the equation. To have meaningful PPC success, the ads need to drive users to a landing page that will convert them. Creative Nexus will help write, design, and develop best practices landing pages for your campaigns. Weve formed our own landing page best practices based on years of testing different landing page formats.

09

Report Creation

Creative Nexus creates a custom dashboard report for each client. To start off, Creative Nexus imports in all historical data and then we update our main dashboard report every month. Creative Nexus reports on metrics in plain english. We pride ourselves on reporting in the language of your business (leads, sales) and we don’t try to mislead you with vanity metrics. We provide and review reports with clients on a monthly basis. That said, you’ll always have full access to your account and can log in at any time to review metrics.

10

Weekly Calls/Meetings Scheduled

Its critical that we’re constantly communicating with our clients about the status of their PPC campaigns. Therefore, we schedule weekly (or monthly) calls/meetings to provide status updates. The size of the campaign and budget will determine if a weekly check in is required, or if a monthly check in will do.

Our Approach to PPC Management

Every agency will approach PPC from a different angle. Here are the nine core beliefs our PPC program is based on

You Own the Account

Your PPC account is an asset. You paid for it to be built and optimized, and you should own it, regardless of who your PPC management agency is.


Optimize for Conversions

You care about leads and/or sales, not clicks, or impressions, or click-through-rate (CTR), or any other vanity metrics. We only optimize for the metrics your business understands and cares about.

Report in Natural Language

We won’t confuse you with a bunch of PPC jargon. We provide straight-forward reports that your executive management team can easily understand and see the value in.

No Silos

Creative Nexus’s PPC program was originally built to support the efforts of our overall digital marketing department specifically content marketing, conversion rate optimization & search engine optimization.

No Long-Term Contracts

Our PPC contracts run month-to-month and require 30 days notice to cancel. We believe the best way to keep a client around is to do an amazing job, not lock them into a long-term contract.

No Autopilot

We manually manage campaigns on a daily and/or weekly basis depending on the velocity of the spend. This ensures our PPC managers are always keeping a pulse on the account performance and making improvements quickly.

Dedicated Account Manager

Each client has a dedicated point of contact, who provides weekly updates, responds to any questions in less than 24 hours, attends weekly or monthly calls, and is available for questions whenever needed.

Set a New High Score

When Creative Nexus takes over any new PPC accounts, our goal is to set a new high score. While maintaining an account is great, that’s not what drives us.



Our PPC Marketing Packages.

We understand every business is different and has different requirements.

BASIC Package
Suitable for Startups with Limited Budget
Monthly package

Google, Fb, Instagram Ads

Google Ad Account Setup

Keyword Planning

Landing Page Analysis & Report

Laser Targeting of Audience

Quality Score Analysis

Bid & Budget Strategy Preparation

Competition Analysis

Market Survey

Search, Call & Display Ad-Setup

Daily, Weekly & Monthly Report

Conversion Tracking

Google Ads, Fb & Instagram Re-Targetting

Display Ad Creative (upto 02)

Telephonic Consultation with Project Head

Google My Business Setup

STANDARD Package
Suitable for Startups with Limited Budget
Monthly package

Google, Fb, Instagram Ads

Google Ad Account Setup

Keyword Planning

Landing Page Analysis & Report

Laser Targeting of Audience

Quality Score Analysis

Bid & Budget Strategy Preparation

Competition Analysis

Market Survey

Search, Call & Display Ad-Setup

Daily, Weekly & Monthly Report

Conversion Tracking

Google Ad Re-Targetting

Display Ad Creative (upto 4)

Telephonic Consultation with Project Head

Google My Business Setup

PROFESSIONAL Package
Best for Big Companies & Firms
Monthly package

Google, Fb, Instagram Ads

Google Ad Account Setup

Keyword Planning

Landing Page Analysis & Report

Laser Targeting of Audience

Quality Score Analysis

Bid & Budget Strategy Preparation

Competition Analysis

Market Survey

Search, Call & Display Ad-Setup

Daily, Weekly & Monthly Report

Conversion Tracking

Google Ads, Fb & Instagram Re-Targetting

Display Ad Creative (All 14)

Telephonic Consultation with Project Head

Google My Business Setup

testimonials

We work with courageous clients who believe
in us as much as we believe in them.

"Creative Nexus are great listeners, they understood exactly what I was trying to achieve and I can’t praise their attention to detail highly enough. Nothing was too much trouble and I was delighted with the wonderful outcome of out advertising campaign.”

Praful Chakravarti,

Accenture, India

"The work that Prabhu's team at Creative Nexus provided for White Webb far exceeded our expectations. We came to them in search of a logo, brochure and website design and they came back with work that was original, creative and conveyed our message clearly and concisely”

Danish

Managing Director, White Webb

"Creative Nexus is one of the best creative talents I have ever come across - topped with an excellent attitude and work ethic".

Rashmi Jalan

Cocomo

“Over last 4 years, Creative Nexus have worked with us on everything from brand design, video, photography, social Media, online and print. Projects are always approached with enthusiasm, Professional and a focus to deliver on-time and within the agreed budget.”

Rohin Mittal

Co-founder & CFO - Adyogi

“Always a pleasure to work with The Creative Nexus. Such professional and happy people and you know you’ll receive a quick, innovative and no fuss service.”

Deepak Vats,

Founder & Director, CorpSpark, India

“We have always found that Prabhu and the team at Creative Nexus (CNX) provide just the right balance of professionalism, creativity and customer service to suit our needs. Having undertaken a number of projects with them, they have listened carefully every time to the brief and come up with something that hits the spot across a range of disciplines.”

Priyanka Chadha

Founder & Director, E3Dimentions

"Creative Nexus are great listeners, they understood exactly what I was trying to achieve and I can’t praise their attention to detail highly enough. Nothing was too much trouble and I was delighted with the wonderful outcome of out advertising campaign.”

Praful Chakravarti,

Accenture, India

"The work that Prabhu's team at Creative Nexus provided for White Webb far exceeded our expectations. We came to them in search of a logo, brochure and website design and they came back with work that was original, creative and conveyed our message clearly and concisely”

Danish

Managing Director, White Webb

"Creative Nexus is one of the best creative talents I have ever come across - topped with an excellent attitude and work ethic".

Rashmi Jalan

Cocomo

“Over last 4 years, Creative Nexus have worked with us on everything from brand design, video, photography, social Media, online and print. Projects are always approached with enthusiasm, Professional and a focus to deliver on-time and within the agreed budget.”

Rohin Mittal

Co-founder & CFO - Adyogi

“Always a pleasure to work with The Creative Nexus. Such professional and happy people and you know you’ll receive a quick, innovative and no fuss service.”

Deepak Vats,

Founder & Director, CorpSpark, India

“We have always found that Prabhu and the team at Creative Nexus (CNX) provide just the right balance of professionalism, creativity and customer service to suit our needs. Having undertaken a number of projects with them, they have listened carefully every time to the brief and come up with something that hits the spot across a range of disciplines.”

Priyanka Chadha

Founder & Director, E3Dimentions

FAQ's

How can we help?

This depends on your individual business circumstances of course, however, Pay Per Click (PPC) advertising should work for almost every industry or business sector. If you offer products or services that people are likely to search for, then PPC will be right for your business in some shape or form.

PPC advertising is an effective way of driving traffic to your website instantly. Organic search can take some time and is a longer-term search strategy, so if you want to start generating more website traffic and leads quickly, then paying for a search engine advert through PPC is the best way to achieve this.

Once the campaign is setup and ready to go, it will need to go through a review process which shouldn't take more than an hour. Once it has passed the review process, the campaign will be live and you will start driving traffic to your website. We will be able to tell within the first week whether or not the campaign is working for you.

This is a question we have heard many times before. If you have tried PPC before and it didn't work then it is most likely that there was a problem with the way the campaign was set up; either the keywords you were targeting weren't quite right or your campaign didn't have the correct structure. We can analyse the data from your previous campaign and highlight why your old campaign didn't work, as well as making suggestions on how we would set up your new campaign, should you want to try it again.

We don't currently offer a 'pay on performance' option, purely because of the amount of work that goes into setting up your campaign and optimising it at the start to get it up to its optimum performance level. We are very experienced in running online campaigns and it is very rare that a campaign doesn't work so we are confident that you will get the level of return that you are looking for.

There is no minimum contract length, so once the campaign has started, if you feel that it isn't working for you then you can cancel at anytime.

Yes, we can take over your current campaign. Depending on how the current campaign has been set up, we may need to rebuild it using the correct structure, however, we can use the data from your current campaign to analyse what is working and what isn't and we can advise on the best way to move forward.

Paid adverts appear in the top four search engine positions and have a small 'Ad' label on them so users know they are a paid advert.

The most likely reason is that a competitor has set a higher keyword bid and is willing to pay more per click then your current keyword bids allow.

Not always. In our experience, you can get more value out of positions two or three as the click through rate is only slightly lower than in first position, however, the cost potentially be a lot lower. These positions can offer a similar level of traffic for a cheaper cost-per-click.

There could be a number of reasons for this; it could be that your daily budget has run out and your campaign isn't now showing until the following day. It could also be to do with the targeting settings of the campaign, for example, if you are searching for one of your keywords outside the targeted campaign locations.

As standard, we report on the monthly activity of your campaign which includes the number of clicks, the cost per click, the average position, the click through rate and the cost per enquiry. We can however tailor the report to your specific circumstances to ensure that we are providing feedback on the key statistics that matter to you most.

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