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Search ads are one of the best ways to reach your audience having intent. Whenever your potential customer goes to Google search, they will find you.
This gives a massive reach so that you'll get to hit the larger portion of your audience.
App campaigns streamline the process for you, making it easy to promote your apps across different Google Networks like Playstore, Youtube, etc
This is the fastest-growing advertising method in the past few years. If you are running a business and not leveraging mobile advertising then you're missing a chunk of your potential customers.
This is the best method that lets you interact with the audience who has already visited your website or have already interacted with your business.
This is the best thing for you if you are running an online eCommerce business. This lets you showcase your product only to those who actually willing to purchase.