Pay Per Click Management
What’s Included in Monthly Management?
Bid Management
Ad Placement and Targeting Adjustments
Geo-targeting Improvements
Keyword Management
Ad Copy Optimization and Testing
Landing Page Performance Review
Cost and Performance Analysis
Check In Calls/Meetings
Monthly Campaign Performance Report
Let’s Discuss Your Project
Best Pay Per Click Services.
Maximize your ROI with our Affordable PPC(Pay Per Click) Services. Be ready to see the boost in your business with our PPC(Google Ads) services at a lower cost per acquisition. We leverage all ad channels and let your customers reach you. Thus you will see the best Return on Ad Spend (RoAS) that you have never seen before.
Search Advertising
Search ads are one of the best ways to reach your audience having intent. Whenever your potential customer goes to Google search, they will find you.
Display Advertising
This gives a massive reach so that you'll get to hit the larger portion of your audience.
Universal App Campaigns
App campaigns streamline the process for you, making it easy to promote your apps across different Google Networks like Playstore, Youtube, etc
Mobile Advertising
This is the fastest-growing advertising method in the past few years. If you are running a business and not leveraging mobile advertising then you're missing a chunk of your potential customers.
Remarketing Ads
This is the best method that lets you interact with the audience who has already visited your website or have already interacted with your business.
Google Shopping Ads
This is the best thing for you if you are running an online eCommerce business. This lets you showcase your product only to those who actually willing to purchase.
10 step
Account Setup
Process.
When we first talk with new companies, they always ask how we plan to onboard their account. So, here’s how we do it:
01
Questionnaires
Creative Nexus prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.
02
Audit of Current Account
Our first step is to always assess and evaluate the current condition of the PPC account we’re taking over. Creative Nexus has created a custom PPC account audit process and checklist based on years of analyzing accounts. This audit helps us shine light on low hanging fruit opportunities, as well as points out potential red flags. We breakdown the current account to learn as much as we can from past performance, and then benchmark all KPIs as a baseline.
03
Kickoff Meeting
It’s important to start things off on the right foot. Every new client receives a kickoff meeting with the full team to review our timeline and walk through each step of the setup process. We also use this meeting for discovery where we review completed questionnaires.
04
Keyword Research
If we’re running a search campaign, our next step is perform keyword research (based on any missing opportunities found in the audit). We break our proposed new keyword list down into groups and submit back to the client for approval before inputting keywords into the account.
05
Account Setup or Restructuring
This step includes optimizing all the various account settings, such as:
- Campaign setup
- Ad Group setup
- Ad Copywriting & Testing setup
- Match Type setup
- Extension’s setup
- Bid’s setup
- Goal Tracking setup
- Call Tracking
- Ad Design (for display and remarketing campaigns)
- Negative Keywords setup
- Audience/In Market Targeting setup
06
Ad Writing
Writing PPC ads is a balance of art and science. The ads need to be persuasive, yet informative, yet direct, all within very tight character limits. Luckily Creative Nexus has a team of experienced copywriters who have been writing PPC ads for years. We also consistently test ad copy to determine what works best, so we have an arsenal of data to build off of.
07
Ad Design
If we’re running display campaigns, Creative Nexus will design multiple flights of ads in the chosen ad platform’s recommended ad size dimensions. Our ads are designed to be enticing and eye-catching, while still representing our clients’ brand.
08
Landing Page Setup
: The ads are only half the equation. To have meaningful PPC success, the ads need to drive users to a landing page that will convert them. Creative Nexus will help write, design, and develop best practices landing pages for your campaigns. Weve formed our own landing page best practices based on years of testing different landing page formats.
09
Report Creation
Creative Nexus creates a custom dashboard report for each client. To start off, Creative Nexus imports in all historical data and then we update our main dashboard report every month. Creative Nexus reports on metrics in plain english. We pride ourselves on reporting in the language of your business (leads, sales) and we don’t try to mislead you with vanity metrics. We provide and review reports with clients on a monthly basis. That said, you’ll always have full access to your account and can log in at any time to review metrics.
10
Weekly Calls/Meetings Scheduled
Its critical that we’re constantly communicating with our clients about the status of their PPC campaigns. Therefore, we schedule weekly (or monthly) calls/meetings to provide status updates. The size of the campaign and budget will determine if a weekly check in is required, or if a monthly check in will do.
