Evolution. Passion. Growth.

Novacept is an asset-based consulting company that leverages new age technology to assist organisations in their digital transformation journey and provide them business advisory, consulting and product accelerators.

Created by:

Creative Nexus


Illustator, Photoshop




April, 2020

Mood into motion

It was clear from the beginning where Vaideshwar and parwez wanted to take their brand. Although popular brands aren’t competitors for Novacept, they certainly set the tone we were looking for..

Exploring the concepts

We set out to create a mark that is simple, clean, yet powerful. The mark should be easily recognizable, and also have the ability to represent the Novacept’s brand.

Concept 1

Concept 2

Concept 3

We crushed it!

After several rounds of revisions, we found that we needed to go back to the drawing board. We took a step back, then lunged forward with the mark that hit the bulls-eye.